51 All-New Animated Episodes Supported by
Hasbro’s Introduction of BEYBLADE BURST SWITCHSTRIKE Product Line and
Global Updates of BEYBLADE BURST Interactive App


NEW YORK – October 24, 2017 – Continuing the momentum of a very successful first season, SUNRIGHTS INC. today announced renewals for its popular animated BEYBLADE BURST series. The New York City-based entertainment rights management company has licensed Season 2, titled BEYBLADE BURST EVOLUTION, to Disney XD in the United States and to Corus Entertainment’s Teletoon and Disney XD channels in Canada.


“The response worldwide to the BEYBLADE BURST series from broadcasters, licensing partners and agents, not to mention from the BEYBLADE fans, has been just extraordinary,” said SUNRIGHTS Managing Director Kaz Soeda. “We’re thrilled that Corus and Disney are continuing with the next installment for the brand.”


In the next installment of the BEYBLADE BURST series, the 51 22-minute episodes comprising BEYBLADE BURST EVOLUTON welcome fans back to the world of BEYBLADE, the continuing saga of a group of passionate Bladers who follow their dreams on an unforgettable journey to the top. According to several fan sites, season 1 of BEYBLADE BURST was “absolutely awesome,” and so “wicked.” One fan or critic concluded: “The next chapter of BEYBLADE BURST will be so amazing.”


In support of BEYBLADE BURST Evolution toy line, Hasbro, the brand’s toy licensee, will be introducing the latest, epic way to battle — the BEYBLADE BURST SWITCHSTRIKE line. The BEYBLADE BURST SWITCHSTRIKE product line, which hits store shelves in the U.S. and Canada in January 2018, will allow fans to switch up their striking powers and help customize the course of battle.

Soeda of SUNRIGHTS added: “With Hasbro’s introduction of the SWITCHSTRIKE toy line and the incredible new capabilities it has included in the BEYBLADE BURST app, we are continuing to engage fans with fresh, new BEYBLADE BURST brand experiences.”


Hasbro has also released the next evolution of the BEYBLADE BURST app, now available in the App Store and Google Play. This next evolution in the BEYBLADE BURST app allows fans to expand their play digitally and battle friends in over 90 countries worldwide through a vibrant global multiplayer mode with leaderboards, personalized profiles, an enhanced digital top selection and the capability of earning achievements to level up from Rookie to ultimate BEYBLADE Master! 


Initially released in the U.S. (Disney XD) in December 2016, SUNRIGHTS INC. has licensed the first season of the animated action series BEYBLADE BURST to television platforms in Canada (Teletoon, Disney XD), Latin America (Cartoon Network), Germany (Nickelodeon), Australia (Channel Go!), New Zealand (TVNZ), France (Canal J, Gulli), Spain (Boing), Portugal (Biggs), Greece (Star) and Turkey (Cartoon Network), among others. Hasbro is the toy licensee for the BEYBLADE BURST brand and SUNRIGHTS is working with notable licensing agents in key markets around the world to expand the brand’s licensed product lines.


SUNRIGHTS INC. is an entertainment rights management company backed by one of the top advertising agencies in Japan, Asatsu DK, and the trading conglomerate Mitsubishi Corp. Located in New York City, SUNRIGHTS directly manages the development of intellectual property, including BEYBLADE BURST, B-DAMAN CROSSFIRE and B-DAMAN FIREBLAST, globally outside of Asia. SUNRIGHTS is unique in that it takes full advantage of Asatsu DK and Mitsubishi contacts in developing new sectors of IP business while simultaneously working to procure new strategic media assets on behalf of its parent companies. Learn more about us at http://sunrights-inc.com/.


About d-rights Inc.
d-rights, Inc. is a key player in the production of international animated content for families and children around the globe. Recognized for brands such as Beyblade, B-Daman, and Scan2Go, d-rights manages every aspect of content creation from production to distribution, financing, marketing and product licensing. Co-owned by Asatsu-DK Inc. (ADK), distributors of popular titles including “Yu-Gi-Oh!”, “Doraemon”, “Crayon Shin-chan” and “One piece,” and Mitsubishi Corporation, d-rights assumes a key role in the global business. Check our properties at http://www.d-rights.com.


About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company’s Hasbro Studios and its film label, ALL SPARK PICTURES, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).





Natasha Gross
Director TV Sales, Marketing & Licensing


Kristien Brada-Thompson
E. kristien@prioritypr.net

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