ADK Emotions NY Inc.  and TOMY Company, Ltd. subsidiary T-Licensing Inc. return to Brand Licensing Europe in 2023 to share a robust plan for its hero anime franchise BEYBLADE.

The partners will treat show visitors to an early look at the brand-new animated series BEYBLADE X.  Anime industry heavyweights Posuka Demizu (Promised Neverland) and Homura Kawamoto and Hikaru Muno (Kakegurui) lead the series planning and character design , bringing a fresh line up of dynamic characters and storylines for the show, slated for broadcast outside of Asia in 2024.

The BEYBLADE X toy line combines fan-favorite elements from previous generations in a super-charged system with the most extreme speeds and battles yet! In Japan, TOMY Company, Ltd’s BEYBLADE X line launched July of 2023, exceeding sales figures from the first two weeks of BEYBLADE BURST’s 2016 launch. The recorded sales numbers in Japan exceeded initial expectations, leading to greater anticipation for how well it will be received in the rest of the world. BEYBLADE toys have consistently captured the imagination of the industry and fans alike with innovations each year. BEYBLADE X promises to take this toy innovation to the next level and inspire a brand-new generation of Bladers.

ADK Emotions NY and T-Licensing are leading the creation of a worldwide licensing program for the brand. The companies are currently seeking agency representation in European territories to launch programs in key non-toy licensing categories, including apparel, back-to-school, party goods, food/snacks, publishing, QSR, collectibles, gaming, and apps.

In addition to the excitement of a new generation, BEYBLADE’s 25th anniversary will be celebrated throughout 2024 across social, digital, and in-person initiatives ensuring that all fans, whether long-term enthusiasts or new entrants to the franchise, have an opportunity to celebrate the great heritage and exciting future of this classic brand! ADK Emotions NY and T-Licensing are currently seeking partners for limited-edition anniversary brand collaborations and activations in 2024.

Visit ADK Emotions NY Inc. and T-Licensing Inc. at Brand Licensing Europe Booth D177 to learn more about plans for BEYBLADE X in your market and see the latest toy demonstration!

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